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Alibaba's cross-border e-commerce wholesale attracts many countries

Release time: 2015-05-07 10:05

Standard Group (Hong Kong) Co., Ltd. International Trade Information: Alibaba's cross-border e-commerce wholesale attracts many countries to settle in. Alibaba officially announced today in Hangzhou that its website, 1688.com, will officially launch the global supply platform on the 18th of this month and make it the world's largest import distribution platform. Under the witness of Mr. Carcel, Consul General of the Spanish Consulate General in Shanghai, Spain became the first country to enter the global supply platform, and Portugal, Italy, South Korea and other countries will also settle in on the day when the platform is launched.

Spain took the lead in the past. Many foreign high-quality goods were limited to channels and risks, and eventually gave up entering China. And 1688 provides a simple, fast and efficient solution for overseas sources to enter China by providing an imported full chain. Compared with traditional channels, costs can be reduced by 20% to 40%, and time can be saved by 15 to 60 days.

According to previous data, Alibaba's B2B platform currently has more than 120 million users and more than 10 million enterprises, covering 49 first-level industries such as clothing, home furnishings and industrial products, and 1709 second-level industries. At present, from the perspective of coverage, both online and offline sellers account for half, which also means that a large number of offline wholesale retailers can directly access more diversified products through 1688.

It is worth noting that the 1688 cross-border import platform not only imports consumer goods, but also involves many production materials for manufacturing enterprises, such as imported textiles and apparel fabrics.

Wu Zhizhi, senior vice president of Alibaba, said that imported goods should not be profitable, and things that sell 200 yuan abroad, and the domestic price should be around 250 yuan. The global supply platform will not only reduce the price of imported goods, but also establish a connection with customs and commodity inspection to ensure the authenticity and quality of imported goods: "Each imported product will have an Alibaba endorsed security QR code on it. The dimension code can be traced back to the source of this product, which truly reassures consumers. "

Fighting for the internationalization of trillion-dollar cakes is not a strange proposition for Ali. As early as the founding of Alibaba in 1999, Jack Ma positioned it as a global B2B website.

In the "Double Eleven" in 2014, more than 200 overseas merchants on Tmall International joined the event for the first time. These goods passed the sea and came to consumers' homes through the domestic cross-border e-commerce import tax declaration model. Not only that, in order to attract consumers and avoid concerns about high cross-border shipping costs, this part of Haitao products also slogan "Global Shipping".

According to the previously disclosed financial reports, as the first year of Ali's globalization, the revenue of the international retail platform represented by AliExpress in the fourth quarter increased by 110%.

However, the idea of "haitao" is not the Ali family. In early 2014, JD.com launched overseas purchases, relying on branded overseas distributors to get goods. Earlier this year, Netease quietly launched Koala Haibu, a B2C overseas online shopping platform, and then Shunfeng Haitao, the Haitao e-commerce platform under SF Express, also officially launched.

According to the monitoring data of China Electronic Commerce Research Center, there are currently more than 5,000 cross-border e-commerce platforms and more than 200,000 enterprises in China. Since its listing in the Shanghai Free Trade Zone, cross-border e-commerce businesses have been “righted up” in policy, and as the threshold has been lowered, more and more startup companies and e-commerce giants have deployed overseas shopping markets.

"Operation is not that simple. Buying goods from overseas requires warehousing, distribution, and services, which is a great test for companies." Industry experts said that overseas direct approval has broken the original distribution agency model, which has affected all companies. They are all fair and reduce costs, but the requirements on how companies win users and provide good services are actually higher.

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