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Internet + manufacturing textile apparel O2O is quietly rising

Release time: 2015-07-23 10:16

Standard Group (Hong Kong) Co., Ltd. Textile Industry Information: Internet + Manufacturing Textile Apparel O2O is quietly rising. Recently, Chuanhua shares announced that the company has recently signed a strategic cooperation agreement, will invest 70 million yuan, plans to strategically invest in shares, invest in printing design and trading website Zhejiang Walan Cultural and Creative Co., Ltd., the two sides jointly create an O2O platform for the textile and apparel industry.

According to the latest research report issued by a well-known securities firm in the United Nations, with the acceleration of seasonal fashion, the textile printing industry has become increasingly demanding of supply chain efficiency. Traditional clothing companies, fabric companies, printing and dyeing companies, and dyeing companies Vertical supply chains face challenges.

This time Chuanhua Co., Ltd. joined hands with Walan culture and was called a win-win "strong alliance" by all parties in the market.

It is understood that Zhejiang Walan Cultural and Creative Co., Ltd. is the first printing design trading website in China. This Shaoxing company has successively launched online printing centers, grey fabric supermarkets, and spot printed fabric supermarkets.

The company plans to build the world's largest one-stop trading website in the printing industry, which integrates flower design, printing and dyeing, and grey fabric purchase within three years.

As the first domestic system integrator to provide integrated printing and dyeing processing solutions for the textile printing and dyeing industry, Chuanhua is a leading company in the printing and dyeing auxiliary industry in China and the first listed company in the industry.

After nearly 30 years of development, Chuanhua Co., Ltd. has developed from a single textile printing and dyeing auxiliary product to five major related products, which has a certain global influence.

"Obviously, the strength of both parties is not bad." A market analyst pointed out that, especially for Chuanhua, it can undoubtedly speed up the pace of upgrading the company's business transformation and upgrading.

It is reported that the textile printing and dyeing industry is a typical traditional manufacturing industry, and the industrial form is still dominated by traditional offline gathering and trading. With the "Internet +" form, Walan Culture has changed the platform of the textile printing and dyeing industry supply chain, and Chuanhua Co., Ltd. has invested in the shares at this time, which is expected to realize the reconstruction of the industrial value chain.

How will the Internet + Chemical Transmission Company use the Walan culture to reconstruct the industrial value chain? According to the announcement, after Chuanhua's strategic investment, it will hold no more than 50% equity of Walan Culture. The two sides will jointly build an O2O platform for the textile and apparel industry in the form of joint ventures and cooperation.

The public information shows that Chuanhua shares the existing textile industry customer resources into the above-mentioned O2O platform, and gives full play to the company's professional strength in the textile industry to help the O2O platform enrich and improve its service content.

"This is of great significance to Chuanhua shares." Market participants believe that Walan Culture is currently a leading Internet + company in the printing and dyeing textile industry. The most valuable part is that the company has a large amount of back-end data. In turn, it can promote the improvement of Chuanhua's own business.

For example, Chuanhua can use these data to analyze the trend of the textile and apparel industry, research and develop and store integrated printing and dyeing processing technology solutions in advance, and change the R & D work from passive response to active guidance. At the same time, it can also help Chuanhua's existing customers to bring high-value business orders, thereby increasing customer business volume and enhancing customer stickiness. Even in the future, both parties can also explore supply chain management and financial services on the O2O platform.

According to Chuanhua, the company hopes that through this strategic cooperation, it will actively explore the transformation and upgrading of the company's traditional manufacturing business model and actively implement the industrial Internet. In fact, before that, Chuanhua had just announced a 20 billion yuan merger and acquisition of Chuanhua Logistics' offline highway ports and online Internet products.

"As a traditional leader in the printing and dyeing industry, Chuanhua Co., Ltd.'s creation of an O2O platform for the textile and apparel industry once again demonstrates the important determination of the traditional industry to connect to the Internet." Market participants pointed out that this shows that Chuanhua Logistics is continuously using "Internet +" thinking is strongly transforming and upgrading the original chemical business.

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