Clothing cross-border Haitao e-commerce company tumbles physical storesRelease time: 2015-07-23 10:19
Standard Group (Hong Kong) Co., Ltd. Textile Industry Information: Clothing cross-border Haitao e-commerce company tumbled physical stores. In the first half of this year, China's imported clothing sales were not high. Some merchants operating imported clothing generally stated that poor market demand and low consumer enthusiasm for purchase have become the main reasons for poor sales of imported clothing. Industry insiders said that the e-commerce sales model will be an effective channel for imported clothing merchants to increase product sales.
Imported clothing merchants with low profit The reporters came to a number of large shopping malls in Beijing to talk with the imported clothing brand merchants and asked about their sales. The merchants generally shook their heads and said that the situation was not optimistic. "From January to June this year, the sales of our brand's clothing were relatively poor. Our family mainly deals with men's trousers, and their products are imported from abroad. Consumers are not enthusiastic about purchasing trousers, and it is difficult for businesses as a business Do it. "A salesman of an imported men's pants brand in the Oriental Xintiandi Shopping Center in Wangfujing, Beijing, told reporters.
"Compared with the same period last year, the sales performance of our brand this year is not very optimistic. In the past six months, the country has introduced a series of policies to expand imports, and the prices of imported clothing for our brand have declined. After entering domestic malls, store rents, Costs such as labor costs and electricity costs remain high, so that the retail price of our products cannot fall sharply. Therefore, many consumers believe that imported clothing is expensive and lost interest in buying. "An imported clothing brand counter, who asked not to be named. Exclaimed the saleswoman.
"Discount promotion is a good way to increase sales, but from the perspective of sales in the past six months, it is not so ideal. Starting from New Year's Day this year, until June 1 Children's Day, we have launched promotional activities for each festival, and the discount intensity is also relatively Large, but the sales did not increase significantly, the lack of consumer purchases. Directly affected the number of imported goods. In the past two months, our store's imported clothing inventory is relatively high, so slowing down the rate of importing new clothing . "Said a person in charge of an imported clothing store.
Consumers are not enthusiastic about purchasing. Recently, the reporter visited the clothing market and conducted random interviews with consumers to understand the purchase of imported clothing. "The price of purely imported clothing is very high. I remember in April that I saw an imported dress in the mall. The price was more than 4,000 yuan. Although it was beautiful and the workmanship was good, but the price was too high, I gave up the purchase. Plan. "Consumer Ms. Yang said.
"Compared to domestic clothing, imported clothing is very expensive even when it is on sale. I saw an imported branded children's suit during May Day. At that time, the salesperson said that it was new and could only save 10%. The discounted price was 1,200 yuan, and I was not willing to buy it because the price was too high. On Children's Day, I went to the same brand's children's clothing counter and found that the discounted price was still around 1,000 yuan, and the price was still too high. I finally chose Buy domestic children's clothing. "Said young mother Ms. Yu.
"Imported clothing has many advantages, such as comfortable fabrics, quality and safety, and fashionable design. The most important thing is that manufacturers often work hard on the details of clothing products, which is more refined than domestic clothing. But the price of imported clothing It is usually more expensive than similar domestically produced clothing, which is also the main reason that many consumers find it difficult to accept. "Said Ms. Wu, who is choosing women's clothing in the mall.
The e-commerce model can reduce operating costs. Through interviews with market reporters, we learned that market demand has become a major factor restricting the sales and import volume of imported clothing, and high retail prices have directly affected consumers' purchasing enthusiasm. Insiders said that in the future, imported clothing merchants can reduce the price of goods through e-commerce sales channels, thereby increasing sales.
The reporter learned that compared with traditional brick-and-mortar stores, e-commerce has the advantage of low operating costs, and consumers can save time and effort by purchasing imported clothing through online shopping malls. "We are a merchant that specializes in imported shirts. At present, we have both physical stores and online stores. In comparison, online stores have more sales, and the price discounts of products are higher than physical stores. Many consumers are in The physical store tried to buy it again from the online store. "Tmall mall owner of an online store operating imported shirts said.
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