China Down Industry Association launches strategy to strengthen network quality supervisionRelease time: 2015-10-20 15:16
Excerpt from industry news: On October 16th, "Strengthening the Network Quality Supervision of JD.com's Strategic Cooperation and China Oath Industry Quality Oath Master Meeting" was held in Beijing. At this point, China Down Industry Association (hereinafter referred to as "China Feather Association") to strengthen the network quality supervision strategy has officially started.
At present, the development of the down clothing market has been relatively mature, and down jackets have become a necessity for people to keep warm in winter. With the advent of Bosideng's "autumn down" concept and the guidance of thin and light down jackets, the season and scope of down jackets have been rapidly expanded and extended, and the amount of down jackets is constantly increasing. At the same time, the feather bedding market is also rising rapidly, and consumers are no longer unfamiliar with feather bedding. However, compared with the penetration rate of down bedding in developed countries such as Europe, America and Japan, which is more than 60% or even 120%, China has only 1%. The huge market potential indicates that the down bedding market will have a broader development prospect in the future. .
In the prosperity of the down products market, an undercurrent of quality is surging. Because the inherent quality of down products cannot be directly identified by consumers, this leaves opportunities for counterfeiters. In order to reduce costs and compete at low prices, chicken feathers, smashed wool, feather silk, chemical fiber cotton, short of catties and other shortfalls are among them, and the market is flooded with substandard fakes. Zhang Yulian, a senior engineer at the Guangzhou Fiber Product Testing Research Institute (GTT), said that even samples such as sewing threads, rags, transparent plastic, bamboo branches and other debris were detected.
At present, the quality of down is more prominent in online markets where quality supervision is relatively weak. Last year's double 12 network explosion models down jacket, half actually filled with crushed wool. On the occasion of the double 11 net pin down inspection, 76% failed and 68% did not contain down at all.
Yao Xiaoman, chairman of the Zhongyu Association said, "A lot of these counterfeit and shoddy products flood the market, not only seriously infringing on the rights and interests of consumers, damaging the interests of formal production enterprises, but also destroying the image of down products in the eyes of consumers. Affects the reputation of the down industry. "
As an industry association of the national first-level association, based on last year's crackdown on counterfeit and shoddy products, when the sales season of this year approaches, it starts a series of quality supervision measures.
In addition to convening 25 well-known brands of professional down products, and making solemn promises to consumers, Zhongyu Association and Jingdong Mall will jointly organize a joint marketing event for well-known brands in the down industry-Jingdong Online Feather Fair. In the promotion activities, the new version of the down and credit product credit guarantee mark was mainly introduced, and the quality supervision and guarantee of the standard products were carried out.
It is reported that the new version of the down product reputation guarantee logo has added a new two-dimensional code, one item one code management, consumers can scan the code to identify the authenticity and protect their rights. Products with the "Down Product Credit Guarantee Mark" will be the first brand that the association cooperates with online malls and promotes. The logo will also be promoted for a long time as a genuine licensed logo.
The China Feather Association will also continue to strengthen the scientific knowledge of down, increase consumers' understanding of down products and the ability to identify quality, so that fake and shoddy products have nothing to hide.
Source: Information from the Warm Sweating Dummy Station
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