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Taobao ventures into live streaming to boost new IP

Release time: 2016-08-30 11:38

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Standard Group textile e-commerce information: Taobao set foot in live broadcast to promote new IP. Taobao Global Shopping and Taobao Live Broadcasting jointly launched the "24h Global Live" event. According to reports, the event has more than 500 global buyers buying live broadcasts around the world, attracting tens of thousands of online viewers.


It is understood that global buyers will live broadcast the entire process of purchasing goods, and will also ask counter clerks related questions based on user messages. Users can click on the picture on the left side of the live room or the "baby" in the lower left corner to jump directly to the purchase page. At the same time, they can click the live broadcast screen in the lower right corner of the purchase page to return to the live room.
It is understood that the buyer's area of the event covers Western Europe, Eastern Europe, the Middle East, India, Southeast Asia, Hong Kong, Macao and Taiwan, Southeast Asia, Australia, the Pacific, the Western United States, the United States and China, the Eastern United States, and the South American Atlantic.

In addition, the reporter observed that not all the products participating in the event had a "Global Purchase" label, some of which were ordinary Taobao shops opened by the buyer personally, and some Taobao shops had only one grade. Some buyers even bluntly stated in the live broadcast that "I have just started doing shopping and I don't understand a lot of things."

In fact, this event is a good publicity method for global buyers who have their own Taobao store, but there are certain review standards for wanting to become a global buyer.

A few days ago, the Taobao Rules added the “Taobao Global Buyers’ Market Management Regulations ”, which clarified the seller entry standards, clearance standards, and exit and re-entry standards for Taobao ’s global buyers’ market; clarified Taobao ’s global buyers ’products and information release, Requirements related to code of conduct.


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